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AUSTRALIAN SEXPO HEADING FOR GREECEThe sexiest exhibition on earth goes International
Never before has an exhibition proved so unique that it warrants exporting to another country!
MELBOURNE, AUSTRALIA: SEXPO, the worlds largest Health, Sexuality and Lifestyle exhibition, will travel to GREECE in 2008.
The event was recently successfully exported to Sth. Africa where it attracted 32,000 visitors to the Gallagher Estate in Johannesburg.
With no previous exhibition experience, Silas Howarth (SEXPO Sth. Africa) decided that there was no sense in ‘reinventing the wheel’ and approached SEXPO Australia’s David Ross for information about holding the event into Sth. Africa. Several months later, a license agreement was signed and the Sth. African event staged within the year.
Howarth says, “We are extremely pleased at how well our first South African event turned out, and attribute the phenomenal success to our partnership with SEXPO AUSTRALIA.
Apart from the exhibitor stands at SEXPO, the stage with rock concert lighting and audio, will host a variety of entertaining performances. Popular international celebrities and stage acts from SEXPO Australia will be traveling to Greece, including the world famous penile artist, PRICASSO, who uses his penis as a brush to paint surprisingly good portraits, and the beautiful, sexy Miss Nude Australia, ARIANNA STARR. In addition, hilarious crowd participation shows, comedians, fashion parades and giveaways will leave GREEK adults gasping for more!
We have enjoyed a fantastic working relationship with David Ross and his team and have benefited considerably from their unrelenting support. The deal between our companies was handled most professionally and I have little doubt that having the backing of such a credible global brand and being able to make use of David’s considerable experience and fine-tuned marketing tactics has enabled us to stage a far larger and more successful first event than if we had tried to emulate the process from scratch, and will further help our planned rapid expansion in this country.”“As in Australia, there will be a variety of exhibitors covering all aspects of health, sexuality and adult lifestyles promoting everything from erotic book sales, fashion, lingerie to wine tasting, spa baths and health and fitness products. SEXPO GREECE will attract more than 40 000 people, and will provide the perfect opportunity for exhibitors to capture the adult GREEK market in a fun and relaxed environment.”
The event was recently successfully exported to Sth. Africa where it attracted 32,000 visitors to the Gallagher Estate in Johannesburg.
With no previous exhibition experience, Silas Howarth (SEXPO Sth. Africa) decided that there was no sense in ‘reinventing the wheel’ and approached SEXPO Australia’s David Ross for information about holding the event into Sth. Africa. Several months later, a license agreement was signed and the Sth. African event staged within the year.
Howarth says, “We are extremely pleased at how well our first South African event turned out, and attribute the phenomenal success to our partnership with SEXPO AUSTRALIA. We have enjoyed a fantastic working relationship with David Ross and his team and have benefited considerably from their unrelenting support. The deal between our companies was handled most professionally and I have little doubt that having the backing of such a credible global brand and being able to make use of David’s considerable experience and fine-tuned marketing tactics has enabled us to stage a far larger and more successful first event than if we had tried to emulate the process from scratch, and will further help our planned rapid expansion in this country.”
SEXPO began in Melbourne, Australia in 1996 as a forum for women to feel comfortable about buying adult products. The event has expanded into a broad ‘adult lifestyle’ exhibition and maintains strong female patronage (44%+) and now visits five major Australian, and three Sth. African cities each year. The event will be staged in Melbourne between November 15 and 18.